Nogyaru Project ~ Kawaii Agriculture
By: Charz
Tags: Agriculture Gal, Akita Prefecture, Food Policy, Food Security, Food self-sufficiency, Ganguro, Nogyaru, Nogyaru Project, Ogata, Shibuya gal, Shibuya rice, Shiho Fujita, Tales of Agriculture
Category: Japan, Mode, Moyashimon
Shiho Fujita (志穂 藤田) / Sifow
Young entrepreneur Shiho Fujita (Jpop singer), known for her trademark “Shibuya gal” look, has caught media attention by starting up a rice farmAgriculture Gal. And her latest visit to her paddies in the village of Ogata, Akita Prefecture, to check out the crop has her back in the spotlight.
Nogyaru
Fujita’s rice farming project is dubbed Nogyaru [ノギャル]— a combination of “nogyo” ([農業] “agriculture”) and “gyaru“([ギャル] “girls”)
Entrepreneur checks on ‘Shibuya gal’ rice farm, Japan Times, Aug. 20, 2009
Shibuya rice
Fujita, clad in specially designed Edwin overalls, has encouraged women, including the fashion conscious, to give farming a try in a project called ”Agriculture Gal.’
‘Gal’ farmers work in rice paddy, Kyodo News, Oct. 11, 2009
Shiho Fujita distribute “Shibuya rice” in front of Shibuya Station in Tokyo. Fujita has led the rice-farming project in Akita Prefecture this year to give young people a chance to try rural life and work in the rice-growing industry.
Shibuya rice, Japan Today, Oct. 14, 2009
Nogyaru Project Website : Shibuyamai
See Also : Rice Self-Sufficiency is a Matter of National Security, Paddy Fields as a matter of National Aesthetics, The Japanese Ministry of Agriculture is in charge of Power Suits, Paddy Field Art 2 ~ The Masters of Inakadate
NeoShinka 
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[…] over dit verhaal binnenkort in een volgend artikel!)Filmpje (in het Japans) Referenties:JapantodayNeoShinkaShifow’s blog (Japans)Shibuya Mai (Japans)Artikel: EberienuAfbeeldingen via bovengenoemde + […]
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