Strict edGe Life
The Strict-G Front Tokyo store opened on April 19 at the DiverCity Tokyo commercial complex, with a second store also opening the same day in the capital’s Odaiba waterfront district. The Neopasa Shizuoka branch made its debut on April 14 at the Shizuoka SA rest area along the newly opened Shin Tomei Expressway.
It expects to attract fashion-conscious men in their 20s-40s.
Strict-G fashion stores, Asahi, May 03, 2012
Straight edge is a subculture and subgenre of hardcore punk whose adherents refrain from using alcohol, tobacco, and other recreational drugs. It was a direct reaction to the sexual revolution, hedonism, and excess associated with punk rock.
Straight edge emerged amid the mid-’80s hardcore punk scene, in part as a reaction against the perceived “jock” element of the developing scene. Since then a wide variety of beliefs and ideas have been incorporated into the movement, including vegetarianism, animal rights, communism and Hare Krishna beliefs.