AC Mecha ~ Great Arigato Usagi ~ Japan Earthquake 2011
By: Charz
Tags: 2011 Japan Earthquake, AC, Advertising Council Japan, DeAgostini, Earthquake, Keizo Saji, Kobe Earthquake, Mecha, Misuzu Kaneko, Positive Values, Suntory
Category: 2011 Japan Earthquake, Codex
Gintama 235
Great Aligato Usagi X Advertising Council Japan CM ~ via dvice
Advertising Council Japan (AC)
When commercial stations returned to partial normalcy Monday they started airing adverts again, but except for an occasional spot from the part-book publisher DeAgostini, the majority of traffic has been taken up by Advertising Council Japan (AC), a nonprofit organization that coordinates the production of public service announcements with major advertising companies on a volunteer basis.
AC was founded in 1971 by Keizo Saji, former chairman of Suntory Ltd.—one of the world’s largest alcoholic beverage companies—using the U.S. Advertising Council as a business model. Its commercials also ran when Emperor Hirohito passed away in 1989, and when the Kobe earthquake hit in 1995.
AC Positive Values
Most of the AC spots promote positive social values, such as respect for the elderly, the pursuit of knowledge and common courtesy. The subtlest message, and the most beautiful, is a series of “echoed” statements taken from a poem by Misuzu Kaneko that represent the special relationship between a brother and sister. The purpose is to encourage people to speak to one another in a kinder fashion.
- Advertising blackout in Japan, Tokyo Tom Baker, March 18, 2011
- Earthquake news dominates the channels; CM of the week: Advertising Council Japan, The Japan Times, March 20, 2011
- The Commercial That Irritated Japan, Wall Street Journal, March 21, 2011
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