Disaster Profiteer Singapore’s Mediacorp ~ Japan Earthquake 2011


“You don’t ever want a crisis to go to waste; it’s an opportunity to do important things that you would otherwise avoid.”
Rahm Emanuel, Barack Obama’s former chief of staff, Wall Street Journal, November 19, 2008

Never Let a Good Crisis Go To Waste

Singapore’s MediaCorp has issued an apology for sending out marketing e-mail last Friday urging advertisers to capitalise on breaking news about the earthquake in Japan. It asked recipients to call its sales representatives to book advertising slots for the weekday evening programmes, which were expected to draw sizeable audiences.

According to the email that MediaCorp sent, the cost of a 30-second TV commercial was $5,000.

- MediaCorp says sorry for insensitive ad push, The Straits Times, Mar 13, 2011
- PR experts slam MediaCorp’s bid to exploit Japan quake for adverts, AsiaOne, Mar 14, 2011
- Japan got earthquake, quickly book your CNA commercial slots NOW!, MrBrown, Mar 13, 2011
- MediaCorp says sorry for CNA Japan earthquake email, MrBrown, Mar 14, 2011

MediaCorp

At present, MediaCorp runs 7 television channels and 14 radio channels, making it the largest media broadcaster and provider in Singapore, and the only terrestrial TV broadcaster in that city-state. It is wholly owned by Temasek Holdings, a government-owned investment arm.
(wiki)

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