(Sankaku) Moe is the Cancer Killing Animu ~ Yamamoto Stance
By: Charz
Tags: Anime Bubble, Anime Contents Expo, Anime Regeneration, Fractale, Kadokawa, Kodansha, Lucky Star, Nintendo-like strategy, Shintaro Ishihara, Shogakukan, TAF, Tokyo International Anime Fair, Yamakan, Yutaka Yamamoto
Category: Codex, Fractale, Japan
| Aperture: | f/4.2 |
|---|---|
| Focal Length: | 60mm |
| ISO: | 800 |
| Shutter: | 1/50 sec |
| Camera: | NIKON D90 |
MOE IS THE CANCER
Another concern for the industry is a possible shrinking fan base. Estimates put the population of die-hard anime fans at around 150,000. But Yamamoto suspects the number now falls short of 100,000.
Part of the reason, Yamamoto said, is that producers, including himself, devoted too much of their energies in creating cutesy “moe” (budding)-type characters in hopes of making sure-sell products in an already small market.
“Although the otaku (geek) market is said to be a robust one, even the otaku are not immune to Japan’s economic doldrums,” Yamamoto said.
YAMAKAN NINTENDO-LIKE STRATEGY : EXPANDING THE MARKET
Yamamoto is now trying to think outside of the box. His latest anime series, “Fractale,” will target non-anime fans and one-time fans who have shifted away from the genre.
I hope that we can develop an equal relationship with creators overseas, and not simply subcontract work. For that, we need to continue creating works that other people will be interested in,” Yamamoto said.
Anime creator looks abroad for a revival, Asahi, 2011/01/06
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I can’t believe it. Do the plebs not appreciate the fineries of Moe Moe Kyun??! Sigh, this is what they suffer for their ART.