
Blackest Night ~ Sunako-chan Lotte Chocolate
By: Charz
Tags: Aya Omaasa, Blackest Night, Ghana, Giri-Choco, Honmei Choco, Lotte, Sunako-chan, The Wallflower, Tomo Choco, Tomoko Hayakawa, Valentine's Day, White Day, Yamato Nadeshiko Shichi Henge
Category: Funny, Yamato Nadeshiko Shichi Henge
Yamato Nadeshiko Shichi Henge Valentine Special CM!
Chocolate Companies Day in Japan
On Valentine’s Day, Japanese women give chocolate to men. Men give various gifts to women on March 14th called White Day. This tradition started as a marketing tool for chocolate companies in Japan. Japanese women are encouraged to express love to men by giving chocolate and other gifts on February 14th.
Giri Choco (義理チョコ)
Chocolates given to men whom women don’t feel special love are called “giri (obligation)-choco (chocolate)” in Japanese. Chocolate given to co-workers and bosses are usually considered as giri-choco. The average price range for a giri-choco is from 200 yen to 500 yen each.
Honmei Choco (本命チョコ)/ Tomo Choco (友チョコ)
Chocolates given to a special man from a woman is called “honmei (prospective winner)-choco.” Honmei-choco is more expensive than giri-choco and is sometimes homemade.
In recent years, many Japanese young women exchange chocolate gifts with their female friends. These chocolates are called “tomo (friend) choco.”


