It’s a Pony!
By: Charz
Tags: It's a Pony!, It's a Sony!, Kannagi, Meguru Akiba, Pony, Season of the Sun, Shintaro Ishihara, Sony, Taiyozoku
Category: Funny, Kannagi, Shintaro Ishihara
In 1982, Sony created a catchphrase and an additional logo to enhance the company’s overall CI. When Morita was shown the design for this “S mark” logo, he thought that when people saw it for the first time, they would wonder what it represented. He reasoned that a brief, catchy description would be needed to explain the “S mark.” The phrase he came up with was, “It’s a Sony!” This, he believed, would add impact to the advertisement. Thereafter, all Sony TV commercials ended with the “S mark,” followed by a voice-over saying, “It’s a Sony!” This unique combination of picture and sound quickly became recognized around the world as a unique Sony trait.
See Also : You do not beg the sun for mercy
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