Tales of Ugo ~ Local Moe Warfare
By: Charz
Tags: Akita, Aoi Nishimata, Local Moe, Moe Food, Moe Schochu, Moe Warfare, Moetization, Takanori Yamauchi, Tourism, Ugo
Illustration for UgoAkita Komachi rice (the belle of Akita) by Aoi Nishimata
Visitors from various parts of the country, including young people, come to the town of Ugo, Akita Prefecture, to buy bottles of ‘‘shochu’’ distilled spirits, the Akita Komachi brand of rice, watermelons, strawberries or curries containing local beef.
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Takanori Yamauchi, a native of Ugo who is an employee of a Tokyo publishing company, mapped out the plan for the contest, which provided the town with a chance to trigger a boom in the sale of rice and shochu featuring Aoi Nishimata’s drawings.
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Akira Sasaki thought some of the drawings could be utilized for the town’s revitalization. Sasaki, a former local bank manager, and Yamauchi called on JA and liquor stores to adopt the sketches to promote the sale of the local products.Japan Agricultural Cooperative Ugo put Akita Komachi on the market last fall and sold almost 40 tons in three months, about three times the amount purchased during the normal period. Shochu also sold like hotcakes and packages of strawberries, and beef in curries carrying sketches of pretty girls also made their debut.
- Sketches of pretty girls draw visitors to Akita town, Yoshinori Hashida, Japan Today, 27th August
- ‘Pretty girls’ come to town’s aid, Japan Times, Sept. 2, 2009
Ugo Ichigo-chan 「うご野いちごちゃん」 by Aoi Nishimata
Ugo Moe Curry by Aoi Nishimata
Ugo Suika (Watermelon) by Aoi Nishimata
Ugo “Tohou Akita Komachi Rice” by ideolo
See Also : Moetization and Economic Survival in Hard Times and Ikemen Rice ~ A New Taste for History
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