Otaku 3C 1L Model
Community, Collection, Creativity
“Forget the usual business jargon about the four Ps (positioning, price, etc). Here it’s about the three Cs, namely community, collection and creativity. Despite all the economic bad news, shops are still opening in Akihabara and people are still spending, even if they are not very well off,” says Fong.
“Doing business in Japan is not easy, because the establishment is so powerful and so conservative. If I want to bypass the wholesaler and buy directly from the factory, the factory itself will politely tell me that they don’t want to compromise their relationship to their customers by selling to me. The fact that I might be willing to pay more makes absolutely no difference. It’s a question of loyalty.” Fong knows that she in it for the long haul. “You can’t buy your way into this. You have to become accepted by the business community. As you gain one person’s trust, they will pass you along the chain to their friends and acquaintances. My angel investors are very important to me for that reason,” she says.
Japanese pop culture as a business,Finance Asia, Dan Slater, 4 June 2009