Otaku 3C 1L Model

Community, Collection, Creativity

“Forget the usual business jargon about the four Ps (positioning, price, etc). Here it’s about the three Cs, namely community, collection and creativity. Despite all the economic bad news, shops are still opening in Akihabara and people are still spending, even if they are not very well off,” says Fong.

Loyalty

“Doing business in Japan is not easy, because the establishment is so powerful and so conservative. If I want to bypass the wholesaler and buy directly from the factory, the factory itself will politely tell me that they don’t want to compromise their relationship to their customers by selling to me. The fact that I might be willing to pay more makes absolutely no difference. It’s a question of loyalty.” Fong knows that she in it for the long haul. “You can’t buy your way into this. You have to become accepted by the business community. As you gain one person’s trust, they will pass you along the chain to their friends and acquaintances. My angel investors are very important to me for that reason,” she says.

Japanese pop culture as a business,Finance Asia, Dan Slater, 4 June 2009

11 comments on “Otaku 3C 1L Model”

  1. I understand it…

  2. Colors look familiar… What is it?? Please let me know :D

  3. …i get it
    guess that makes me one

  4. reminds me of #### ####

    brown is her hair nd the orange headband nd the blue nd white uniform

    yupp im almost deffinate >_<

  5. It makes me think of Bl####

  6. makes me think of ##### ###### *how shes dressed in herr school uniform*=___=;;

  7. definitely #### ####…

  8. Seriously. What does this mean because it reminds me of sooo many animes.

  9. I can’t tell you. You have to walk the Way of the Otaku by yourself. :D


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